Pricing

Pricing that scales with how much you simulate

Pay in credits, drawn down as you simulate. Every modality is included on every plan. Start free, no card.

Free

For one person trying ish on real work. Run your first studies, no card needed.

No recurring charge

200 credits, one time. Does not refill or reset.

1 workspace
3 studies
3 custom people
CLI, MCP, and Figma plugin

Starter

Build custom people with your own attributes.

/month

$120 billed yearly

Monthly credits

Everything in Free, and:

Up to 10 custom people
Define your own attributes
Build people from your files
3 workspaces and 15 studies per workspace

Pro

Run studies with real participants.

/month

$564 billed yearly

Monthly credits

Everything in Starter, and:

Work with real participants
Benchmark studies
50 simulated participants per run

Estimate your monthly draw

Set a typical month of studies and see which plan covers it.

Estimated draw

credits / month

Covered by Starter$36/mofor 1,000 credits

Study type

Participants per study10

Versions per study2

Studies per month3

Based on typical studies. Asks are priced separately. Your usage might vary.

You can only ever draw the credits you hold. No surprise charges, no overage bill.

Every plan, side by side

Plans differ on credit volume, limits, and team features. Every modality is included on all of them.

Free

ProductWeb, iOS, Android, Figma
MediaVideo, audio, text, image, document
Chat
Monthly credits: 200 to start
Workspaces: 1
Studies per workspace: 3
Asks per workspace: 3
Versions per study: 2
Participants per run: 3
Custom people: 3
Real participants
Benchmark studies
Proprietary data ingestion
CLI
MCP
Figma plugin

Starter

ProductWeb, iOS, Android, Figma
MediaVideo, audio, text, image, document
Chat
Monthly credits: 200 to 2,500 / mo
Workspaces: 3
Studies per workspace: 15
Asks per workspace: 15
Versions per study: 5
Participants per run: 10
Custom people: 10
Real participants
Benchmark studies
Proprietary data ingestion
CLI
MCP
Figma plugin

Pro

ProductWeb, iOS, Android, Figma
MediaVideo, audio, text, image, document
Chat
Monthly credits: 500 to 10,000 / mo
Workspaces: Unlimited
Studies per workspace: Unlimited
Asks per workspace: Unlimited
Versions per study: Unlimited
Participants per run: 50
Custom people: Unlimited
Real participants
Benchmark studies
Proprietary data ingestion
CLI
MCP
Figma plugin

Compare plans	Free	Starter	Pro
Modalities
ProductWeb, iOS, Android, Figma
MediaVideo, audio, text, image, document
Chat
Credits
Monthly credits	200 to start	200 to 2,500 / mo	500 to 10,000 / mo
Capacity
Workspaces	1	3	Unlimited
Studies per workspace	3	15	Unlimited
Asks per workspace	3	15	Unlimited
Versions per study	2	5	Unlimited
Participants per run	3	10	50
People
Custom people	3	10	Unlimited
Real participants
Capabilities
Benchmark studies
Proprietary data ingestion
CLI
MCP
Figma plugin

Billing questions

How credits, plans, and billing work.

Experience your work through the people it's for

Get ish free

Free

Starter

Pro

Estimate your monthly draw

Free

Starter

Pro

Billing questions

Which plan is right for me?

What is a simulation credit?

Are the Free credits one-time, or do they refill?

Can I buy more credits?

Do credits roll over?

What happens when I run out of credits?

Do I need a team to use Pro?

How are Teams seats billed?

Do team members share credits?

Is interactive simulation included on every plan?

What is the difference between monthly and annual billing?

Can I change plans later?

How do I cancel, and what happens to my studies?

Can I get a refund?

What payment methods do you accept?

What does Enterprise add?

Experience your work through the people it's for