# ish pricing

Canonical page: https://ishlabs.io/pricing. Prices in USD per month, billed monthly; annual and EUR prices are on the page.

## Free

For one person trying ish on real work. Run your first studies, no card needed.

Credits: 200 credits, one time. Does not refill or reset.

Price: $0.

- 1 workspace
- 3 studies
- 3 custom people
- CLI, MCP, and Figma plugin

## Starter

Build custom people with your own attributes.

Credits: 200 to 2,500 credits / month

| Credits per month | Price per month |
|---|---|
| 200 | $12 |
| 500 | $25 |
| 1,000 | $45 |
| 2,500 | $99 |

- Up to 10 custom people
- Define your own attributes
- Build people from your files
- 3 workspaces, unlimited studies

## Pro

Run studies with real participants.

Credits: 500 to 10,000 credits / month

| Credits per month | Price per month |
|---|---|
| 500 | $59 |
| 1,000 | $89 |
| 2,500 | $179 |
| 5,000 | $299 |
| 10,000 | $499 |

- Work with real participants
- Benchmark studies
- Unlimited simulated participants per version, 50 at once
- Unlimited custom people and workspaces

## Teams

For a team running studies together on one bill, billed per editor seat.

Credits: 1,000 to 50,000 credits / month, shared

| Credits per month | Price per month |
|---|---|
| 1,000 | $89 |
| 2,500 | $179 |
| 5,000 | $299 |
| 10,000 | $499 |
| 25,000 | $1,099 |
| 50,000 | $1,999 |

Plus $25 per editor seat per month. Viewers are free.

- Free viewers, no paid seat needed
- Shared people and profiles
- Centralized billing and admin

## Enterprise

For organizations that need models trained on their own customers, and procurement support.

Credits: Unlimited credits

Custom pricing: https://ishlabs.io/pricing (contact sales).

- Models trained on your customers
- Unlimited studies and members
- Custom integrations
- Procurement support